The mutual fund industry has been very competent marketers. Over the years, they’ve invented clone funds, tax-efficient funds, U.S. dollar funds, sector funds and even sub-sector funds like the Internet infrastructure funds. Bay Street never sleeps. In late 2009, Invesco Trimark blurred the lines between mutual funds and ETFs with its PowerShares funds. ETFs followed the innovation lead by adding fundamentally indexed funds, leveraged ETFs and inverse ETFs. Now, there is the actively managed ETF, the subject of this article.
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