This web site is dedicated to investment fund investor education and protection. The multi-billion fund industry plays a key role in the savings and retirement plans of millions of Canadians. Many industry practices provide beartraps for the unsuspecting investor and securities regulations have not kept up with the pace of change in the industry.
Sunday, July 24, 2011
Advisor Risk
Canadian financial institutions, and especially
the fund industry lobbyist IFIC (at www.ific.ca), promote the idea that investing with
them will lead to the good life (the Freedom
55 image). For about the last 20 years there has been an
aggressive marketing campaign to convince retail investors
that only by using an advisor will we safely meet
our retirement and other savings goals. Advisors are the
primary interface with retail investors and that’s where
the risk lies. The title advisor covers a wide range of
competencies, all under the same misleading title. Title
inflation is commonplace in the financial services industry
and rarely enforced. See http://tinyurl.com/3w6q3yj for
a good plain language summary of the different types of
advisors. These range from commission-driven salespersons
to fee-only professionals. Read the full article
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